Marketing
Marketing
This self-paced course consists of reading and/or listening to content and answering assessment questions.
By the end of this course, you should be able to
- Explain why a firm needs a strong marketing capability to build a brand and earn customer trust.
- Discuss how marketing identifies customer needs, creates value, and influences buying decisions
- calculate overtime in situations where an employee receives a bonus, is paid a piece rate, or is on a salary.
- Describe the market research process and various tools used to identify customer needs.
- Describe the marketing and value mixes.
- Explain how customers form satisfaction perceptions.
- Describe how a company can influence customer satisfaction and enhance customer loyalty.
- Discuss the nature and importance of cultivating a lifetime stream of profits.
Successful completion of this course requires passing all of the assessments at 100 percent. The assessments can be taken multiple times. Upon successful completion of this course you can download a certificate of completion and access the pre-approved Activity IDs from the Completed tab on the MY COURSES page.
This course will automatically be added to your user account within 5-10 minutes of placing your order. Access to HRrecert courses is granted for 24 months from the date of purchase. Internet access is required to view this course.
The HRrecert courses are copyrighted material and may not, in whole or in part, be printed, copied, shared, or reproduced by any means for any reason without prior written consent. Access to the HRrecert courses are for your individual use; your account is not to be shared with others. Any violation of these terms and conditions will result in immediate termination of your access to these materials, with no refund provided.
System Requirements:
- CPU: 2GHz processor or faster
- 4GB RAM or greater
- Windows: 8.1, 10
- MacOS: Mojave, Catalina, Big Sur
- Mobile: iOS, Android
- Browsers: Chrome, Firefox, Safari
- Internet speed: 4Mbps up 2Mbps down or better
